*image reference from The Sunday Times
We experience different frame rates in our daily lives, but how much do we think about frame rates or Frames Per Second (FPS)?
In short, FPS is the number of frames or still images that are played back every second whenever you view a video, animation or game, etc. We see different frame rates or FPSs in our daily lives: Watching TV, watching youtube on our computers, browsing social media on our phones, and more.
Last year, there was a concern about a survey posted on a local newspaper claiming that 71% artists as the top most non-essential jobs in Singapore. Many local artists have spoken about the issue ever since.
As a creative advocate, we spend hours perfecting our masterpiece but if our work is not deemed as important, does all the tireless efforts we put in worth it?
Why are people seeing our job as not essential? Before we jump into that question, they need to understand what our job entails. As a graphic designer myself, I am required to be skilled in coming up with many types of brand solutions for businesses and to spread a message that the brand wants to convey to its audience.
*image reference from Yahoo
*image reference from Adopt today, Sensibilisation campaign, Simply Orange
The job of the creativity industry encompasses the various aspects of branding such as packaging, typeface design & typography, copywriting, illustrations, posters & prints, apps & websites, magazine & books, infographics and more.
Sharing my own experience as a critical problem solver, I have to document my morning routines just to come up with a packaging. Being a perfectionist, I have to come out with projects which could be either a simple object such as cube, magazines and other deliverables. But before developing such products, the process of creating visually appealing graphics and achieving the perfect composition was rather a tall order and often I was faced with frequent nightmares of meeting deadlines.
But, don’t artists do all that too?
Their outputs are the same, they are both problems solvers and communicators. Art is an invitation to share the artist’s point of view. To share an opinion that hopefully the artist and audience can connect with. Design solves problems in a more pragmatic way; meaning more realistic and more strategic.
Our job goes beyond doing these collaterals.
Have you ever thought; Why do you favour Mcdonald’s more than KFC? Why do you only drink coffee from Starbucks? Why buy airpods that cost $300 when you can just use the earpiece that comes with your phone?
Believe it or not, shopping is a very emotional experience. Many shoppers tend to be biased with a product due to the brand. Brands persuade its consumer to gain their trust so that they will keep coming back to them and keep them away from their competitors. They do this by establishing a strong brand voice and deliver it consistently on their products, their brand collaterals, their customer service, their newsletters and their packaging.
We use construct briefs, research, analyse behaviour using customer journey maps – all this and so much more to ensure we provide the best experience for the targeted consumer.
*image reference from Marketer Insiding Group
Good design has helped people of all kinds; kids, adults, families, special needs, the rich, the poor, the outcast, the men, the women, the list goes on...
Good design brings together minority social groups that were not talked about into the limelight and can even educate those who are ignorant about the things that are happening to our society.
There is nothing more fulfilling than knowing that your design has helped someone or a business. Also when you see or use good design, lives get better, happier and we feel relief.
“that blue represents millions of dollars and countless jobs and it’s sort of comical how you think that you’ve made a choice that exempts you from the fashion industry when, in fact, you’re wearing the sweater that was selected for you by the people in this room from a pile of stuff.” ~ The Devil Wears Prada