Celcom Malaysia | AMC Studio Pte Ltd

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Celcom Malaysia


TVC

An amazing concept for Celcom Malaysia television commercial, The idea behind it is very clear and concise. We created flood of gift boxes oozing out from the Celcom phone card package.

A sets of 5 different gift box were created in 3D. We had particle simulation locked down on the look and animation then replaced the particles with 5 different gift boxes, randomizing the rotation and size for a natural and pleasing look.

For shots with buildings and train, we had to create a proxy object so when we light the scene, the shadow will cast on our 3D gift boxes which makes the whole scene looks integrated.

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